The Brief
All students entering the competition had to research, design and create an original campaign to promote legal downloads and discourage illegal filesharing. They could focus on film, music or games or create a cross-industry campaign. Choose from the following media:
- a 30 second filmed advert, plus a teaser version, OR;
- a campaign of three 30 second radio commercials, OR;
- a poster campaign featuring three designs
The Be Creative: Respect Creativity competition was open to all UK students aged 11-19. Entries were received between Septemeber 2008 and January 2009, with the winners announced at the end of February.