The poster works with other elements of the campaign to generate awareness of the film. Depending on the budget, posters may be placed in a range of sites including bus shelters, billboards, and the sides of buses. Their function is to generate awareness and interest in the film in a similar way to the other elements discussed in this section. All of these elements are developed as a campaign in order that audiences are able to connect posters and trailers, with perhaps the trailer offering a greater flavour of the film. What expectations are generated via the poster? Are there themes that are suggested through the poster?
