Using the Information
Task 1
Looking at the results of your research, are there any outlets you would like to make recommendations to?
Write an email to the head of this outlet clearly outlining your recommendations. Remember to choose appropriate language – keep it formal and polite.
Task 2
Using the data you have gathered develop a guide to buying fish for shoppers in your area. This could take the form of a leaflet or a blog. Before you start, think about what information you’d want to make available to consumers and how you would present it.
Further Research
Using your class as a sample, develop a profile of consumer patterns in your area. You will need to gather information by putting together a questionnaire and then present the information using pie charts.
You can use the following questions as a starting point, adding at least three of your own questions and adapting the ones here if necessary.
- How many people in your household eat fish?
- If someone in your household purchases fish, where are they most likely to buy it?
- Supermarket (name if known)
- Fishmonger or other small supplier
- Restaurant or takeaway
- How often do people in your household consume the following:
- Fresh fish (from a fish counter)
- Frozen fish
- Tinned, pickled or preserved (e.g. smoked) fish
- Does anyone in your household eat fish from a restaurant or takeaway? If so, are they able to find out where the fish comes from/how it was caught?
- How many people in your household would you say are aware of over-fishing or of sustainable fishing?
- How many people in your household would know what symbols to look for if they wanted to buy sustainable seafood?
- What information would encourage shoppers to buy more sustainably?