Finally, the results are in! The judges had their work cut out for them this year, with hundreds of high-quality entries from across the UK competing for the coveted prizes in the two age categories.
The brief was slightly different this time round; we didn't want your advert to focus on 'pirate DVDs' or 'illegal downloads', but on the positive role that copyright can play in protecting our UK film and TV industry. Here are the overall winners and runners up of this year’s Be Creative powered by Screen Thing competition. Click on a school to watch their winning entries:
The runners up of each category won a brand new iPod Touch each, whilst the winners received a brand new iPad 3 and £5,000 for their school. You can view photos of the even by heading over the Gallery section.
Thank you to all entrants and their teachers: we were hugely impressed with the creativity and hard work that went into this year’s campaigns and delighted to see such excellent young talent supporting for the UK creative industries. Shortlisted entrants, and schools and colleges receiving special mention, will be contacted directly before the end of March.
This year's competition brief, provided by a real-life industry body, asked students to create an original ad campaign encouraging young people to respect the UK film and TV industries and make the positive decision to choose official film and TV. By promoting the creativity it takes to make film and TV shows, and the value of them to the UK economy, students can help ensure that great TV and film, and careers in those industries, are available long into the future.
For 2011, Be Creative teamed up with ScreenThing, a unique programme which takes young people under the skin and behind the scenes of the film and TV industry, to launch an exciting new competition. To find out more, visit ScreenThing: www.facebook.com/screenthing.