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First Glance:
Exploring film posters
Film posters are created in advance of the cinema
release of a film: they are a form of advertising, showing the
film’s key features to its potential
audience. They may be produced in various sizes and displayed
in prominent places to generate interest in a film before it
is released and whilst it is playing at cinemas.
Generally,
posters show the film’s title, an image of
a character or characters within a setting from the film, as
well as the names of key actors involved and often a short piece
of text known as a ‘tagline’ - for
example, ‘Face Your Demons’. Often a ‘campaign’ of
several slightly different posters will be produced.
Student Task One
Look closely
at the four posters for the movie Beowulf.
- What do you notice first - what is your eye drawn to in each
poster, and why?
- From looking at the posters, what do you think this film
might be about - what characters, themes, and settings
might you expect to see?
- What do you think
the ‘mood’ of
the film might be?
- Try to find as many adjectives as possible
to describe the ideas you have, based on what you can tell
from the poster campaign
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Exploring the film trailer
"They say you have a monster here. They say - your
lands are cursed"
Film trailers work in a similar
way to posters: both are forms of advertising for new film
releases. Trailers may be shown on TV, in cinemas or on websites,
or played on the radio, and may be anything between 15 seconds
and two minutes long. Trailers usually feature the most interesting,
funny or exciting moments from a film. They generally indicate
the story or narrative of the film as well as showing audiences
what ‘genre’ or type of
film they can expect - for example, romance, comedy or
action.
Student Task Two
Watch the trailer for the movie Beowulf HERE .
After you have watched it through once, divide into groups and
watch a second time to answer the following questions:
- What do you think is the narrative or story of the film?
In what different ways does the trailer show us this? Think
about sound (music and dialogue) as well as the characters
and settings you see.
- What impression do you build of Beowulf as you watch the
trailer? Think about his appearance, his words and his actions.
- What do you think is Beowulf’s aim – what is
he setting out to achieve? Can you see any obstacles in the
way of this?
- What other characters do you notice? Could you describe them,
the different roles they play and their relationships with
Beowulf?
- Can you say anything about the style or look of the
film, based on the trailer?
- You could comment on special effects,
characters’ appearance
and costume design, the setting…
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