When marketing a new film, the most important thing for the studio to bear in mind is who will come to see the film and how they will attract them to see it.
In creating their marketing campaign they need to think about what is the unique selling point of the film - what makes it different to other films that are out there in the marketplace.
They also need to think about who their target audience is for the film - which part of the cinema going public might most want to see the film.
These Activities look at the how and why a distribution company builds up early awareness for a film. You can put together a research project on the film, study the trailer, posters and other early awareness activity.