Multimodal texts
      
      This section gives you a chance to view some new trailers online and to collect together everything you have learned about trailers in order to construct a detailed analysis.
      In order to analyse how trailers work to encourage people to see a film, you need to ‘read’ them very closely. Select a trailer from the drop down menu and watch it more than once whilst looking and listening to as many details as possible. 
       This downloadable chart will help you collect together your ideas as you make notes on any of these or ones you have chosen from the DVD Teaching Trailers Secondary 2011: 
      Analysing a Trailer
     
    
      Trailer transcripts
      
      
      Rise of the Planet of the Apes
      (man) Our drug
        allows the brain to repair itself. 
      We call it... The Cure. 
      We're ready to move on
        to the next phase. 
      This one. 
      This is wrong. 
      It's got the potential to change lives. 
      Some things aren't meant to be changed. 
      It doesn't work like we predicted.
        With one... exception. 
      The drug has radically boosted
        brain functioning. 
      Increased intelligence? 
      We got a fatality. 
      You have no idea
        what you're dealing with. 
      They're not people, you know. 
      
      X-Men: First Class
       Name's Xavier. Charles Xavier.
        How do you do? 
      Cheers. 
      There's so much more to you
        than you know. 
      Not just pain... and anger. 
      There's good in you, too. 
      - What do you know about me?
        - Everything. 
       Here, you have the chance to be part of
        something much bigger than yourself. 
      A new species is being born. 
      Help me guide it. 
      Shape it. Lead it. 
      The Russians have sent warheads
        to Cuba. 
      If that ship crosses the line, we will
        retaliate with a full response. 
      We need your help. 
      So we're the CIA's new Mutant Division? 
      They're too dangerous. 
      - Mankind will turn on us.
        - Not if we stop a war. 
      Not if we risk our lives doing so. 
      Would they do the same for us? 
       The law applies to human beings.
        The same laws don't apply to mutants. 
      - We'll never be accepted into society.
        - Should we have to hide? 
      We have it in us to be the better men. 
      We already are. 
      It shall be the policy of this nation
        to regard any nuclear missile 
      launched from Cuba against any nation
        in the Western hemisphere... 
      ..as an attack by the Soviet Union
        on the United States. 
      Two superpowers
        want to start World War Three. 
      - Ready?
        - Let's find out. 
      We can end this threat for good. 
      Mutants are collateral damage. 
      The real enemy is out there. 
      Humans. 
      Killing will not bring you peace. 
      Peace was never an option.