What is a film trailer?
Look at the statements about film trailers on the downloadable chart below.
With a partner, decide which statements you AGREE or DISAGREE with. Give reasons for your answers.
Download worksheet: 
Now watch the trailer for Safe Haven and decide which of the statements on the chart is the most helpful definition.
For discussion
The marketing campaign for a film is the different ways in which the film’s ‘message’ is presented to potential audiences.
- What do you think are the major elements of a film marketing campaign?
- Where might you expect to see each of the different parts of the marketing campaign?
- What factors make you want to go and see a film? How do you decide which films to see?