How do trailers help fill cinemas?
As well as using genre to gain our interest, marketing campaigns must also show us how a new film is different to others in the same genre: this is known as the USP (unique selling point) of the film.
The USP is what separates one film title from another released at a similar time or within the same genre. The USP could be many things, for example:
- the innovative use of special effects
- an unusual mix of genres
- a popular star
Watch each of the three trailers listed below then type in the text boxes next to the trailer title what you think is its USP.