What is a film trailer?
Look at the statements about film trailers on the downloadable PDF chart, What is a film trailer? With a partner, decide which statements you AGREE or DISAGREE with. Give reasons for your answers.
What is a film trailer?
Now watch the trailer for Captain America: The First Avenger on this page and decide which of the statements on the chart are the most helpful definition.
For discussion
- What do you think are the major elements of a film marketing campaign - the different ways in which the film's 'message' is presented to potential audiences?
- Where might you expect to see each of the different parts of the marketing campaign?
- What factors make you want to go and see a film? How do you decide which films to see?
The activities in this website will help you to work out more answers to these questions and to develop your skills of observation and analysis.
Trailer transcript
Rogers. Steven.
- Just give me a chance.
- Sorry, son.
I'm saving your life.
General Patton has said
that wars are fought with weapons but they are won by men.
You just don't know
when to give up, do ya?
I could do this all day.
(Colonel) Our goal is to create
the greatest army in history.
Look, I know you don't think
I can do this....
This isn't a back alley, Steve.
It's war.
But every army begins with one man.
Five tries in five different cities.
I can offer you a chance.
He will be the first in a new breed...
of super-soldiers.
(Steve) Why me?
(Man) Because a weak man
knows the value of strength, knows the value of power.
- That wasn't so bad.
- That was penicillin.
(Colonel) We are going to win this war
because we have the best men...
Now, Mr Stark.
..and they will personally escort
Adolf Hitler to the gates of hell.
How d'you feel?
Taller.
(Colonel) Your task won't be simple.
- Who are you?
- The first of many.
(Colonel) Your enemy...
is not what you expect.
I don't know if I can do this.
This is why you were chosen.
What d'you think?
I think it works.
